About i-viewer

Helping your customer to see more clearly

i-viewer is a shelf mounted magnifier intended to provide customers of supermarkets and other retail outlets an easy means of reading the small print from product labels; such information is usually very small and difficult to read.

What are the benefits of i-viewer and why does my shop need it?

Customer Care

It is a positive example to the shopper of the store owners customer care ethic and good news for shoppers with the need to read things about what they choose to buy.

Differentiate From Competitors

Easy to access magnifiers provide a simple solution for shoppers with poor vision and a significant point of difference between neighbouring stores without them.

Improved Shopping Experience

Customers value their independence and shelf mounted magnifiers located throughout the store enables the shopper to read small print for themselves without asking a member of staff.

Advertising Space

In order to make the magnifier more attractive to our customers, space is included to carry replaceable advertising medium.

Statistics prove a growing problem ...

73%

of people in the UK wear corrective eyewear.

96%

of adults aged 50 – 59 are wearing corrective eyewear in the UK.

72%

of women & 66% of men in the UK wear glasses.

Our customer surveys revealed ...

96%

said i-viewer was a good idea.

77%

said they would find i-viewer helpful.

83%

of customers said they had trouble reading the labels.

Installation is simple and requires no tools …

i-viewer magnifiers can be installed by store staff, there is no requirement to modify the shelving and absolutely no tools are required during the installation process whatsoever.

Gallery

Testimonials

“Simple, innovative and real customer service”

Robin Wells, Musgrave Group

“It’s a great product to help those that are forgotten in our industry“

Scott Fisher, Southern Co-operative

“Customers like their independence and i-viewer gives them the choice to read things for themselves, particularly if it’s for a sensitive issue.”

Sue Ullmann, Everett’s Pharmacy Group

“A fantastic invention, which will revolutionise shopping for many”

Colin Macleod, Channel islands Co-operative

“Being able to read the small print on food labels is a concern shared by many of our customers, The i-viewers will give them the peace of mind that they are making the right food choices”

Mike Gordon, Head of store development,
ScotMid Co-operative

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